SEVERAL 100 MILLION DOLLARS HAVE BEEN INVESTED BY THE HILTON GROUP TO PROVIDE HOTEL GUESTS WITH SMARTPHONE BASED KEYLESS ACCESS TO THEIR ROOMS IN ADDITION MORE AND MORE HOTELS ARE OFFERING CHECK IN AND CHECK OUT SERVICES USING SMARTPHONES A 26 PERCENT increase in the use of local public transportation was recorded by the participants of an Austrian intermodal mobility research project in Vienna The main reason for this growth was the simple fact that the test app clearly showed them that public transportation was the faster alternative Calling a taxi renting a bike checking in at the airport or even booking a whole trip smartphones can do all this and are increasingly turning into mobility tools TRAVEL SMART PERCENTAGE OF SMART PHONE ONLINE TRAVEL BOOKINGS UTILIZATIO N O F M O B ILIT Y APP S by smartphone owners 14 65 years for taxis rides bicycle scooter rental and car sharing Ch in a G er m an y U K Ru ss ia B ra zi l 51 38 33 30 20 Source Dalia Research 2017 M id dl e Ea st N or th A m er ic a Eu ro pe A si a La ti n A m er ic a 50 42 33 25 22 Source criteo Travel Flash Report 2018 40 41

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