Wheel hub motors result in additional degrees of freedom for design because in the absence of the motor the designer gains additional freedom Personally I m thrilled by the intelligence of the automo bile from the 80s Aside from passive safety and emissions control technology and far from digital gimmicks de sign in those years achieved conceptual perfection Mod ern icons clearly are Giorgetto Giugiaro s Fiat Panda Toyota Land Cruiser J7 which is still being produced and operates in the world s harshest environments and Mer cedes Benz 190 Bruno Sacco s masterpiece unrecog nized simply because it was small You know that I take a critical view of current automobile design In terms of styl ing I find Volvo and Jaguar Land Rover s lines esthetically appealing If I were to look for a new Euro 6 car that should above all be sustainable economical and pleasing I d choose a Morgan 4 4 This is also a tribute to yesterday s car while looking forward to tomorrow s THE INTERVIEWEE Paolo Tumminelli warmed up by study ing architecture in Milan sped into design slid into marketing rushed through strategy brand consulting and landed as full professor for design concepts at the Faculty of Cultural Sciences at Cologne University of Applied Sciences In his generalist ap proach he sees design under the perspective of a global consumption culture The focus of his research is on automobility On these issues Prof Tumminelli provides advice to entrepreneurs and corporate ex ecutives Besides he was and still is a publicist author speaker curator and moderator The Schaeffler Mover with wheel hub drive offers a platform for autonomous and electrified mobility solutions such as robo taxis or transport vehicles The drive and suspension components have been consolidated in a single space saving unit This enables 90 steering and maximizes interior space 69 he r e a n d n o w

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