AWARD WINNING URBAN MARKETING FILMS FROM SCHAEFFLER AVERAGE LIVING SPACE PER PERSON IN M2 SQ FT 500 000 CCTV SURVEIL LANCE CAMERAS ARE PLANNED TO CURB CRIME IN THE CHINESE CITY CHONGQING IN THE NEAR FUTURE LONDON WITH 51 000 DEVICES IS CURRENTLY THE FRONT RUNNER IN TERMS OF SURVEILLANCE CAMER AS ACCORDING TO ASSESSMENTS MADE BY HUMAN RIGHTS GROUPS EVERY LONDONER IS FILMED BY THE LITTLE SPIES 300 TIMES ON AVERAGE PER DAY Jörg Walz Schae ler r and lm maker Tim Hahne at the German Brand Award ceremony pigeons are living in cities worldwide Source NABU Germany 500million For Schae ller urbanization is one of the world changing mega trends and accordingly a focus topic of corporate communications as well Two marketing lms with an urban background pro duced by the Duisburg based agency Stereoscreen have now won prestigious prizes The setting for Why we race is the rst ever auto race held in New York City the Formula E event that took place there in 2017 In impressive pictures the short movie tells the story of why Schae ler is racing in the series and in the hearts of global metropolis es Why we race won Gold in the Transport and Eco mobility category at the Green Awards lm festival in Deauville The second award win ning Schae ler marketing lm is Trailblazers that was the winner of the German Brand Award for outstanding marketing communication This marks the fourth accolade for the lm that shows how the Schae ler Bio Hybrid conquers urban traf c areas Trailblazers had previously won a silver medal in the 2017 Corporate Media Award compe tition in Cannes and other recognition tomorrow was recognized again as well The online version of Schae ler s technology magazine was honored as the Gold Winner in the 2018 Astrid Award global 13

Vorschau Schaeffler tomorrow 02-2018 EN Seite 13
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