for Prof Rainer Lindner CEO of the Central Eastern Europe Middle East Africa subregions of the Schaeffler Group megacities such as Lagos or Cairo This entails countless challenges in terms of food mobility infrastruc ture and energy supply We want to take part in and contribute our share to solving them Schaeffler s only production site for the automotive industry has so far been in South Africa Is Schaeffler keeping an eye on the rest of Africa as well Absolutely By 2030 the number of new cars sold in Africa can be ex pected to amount to 10 million which are twice as many as today Also in the long run several manufacturing hubs will emerge in the southern part of Africa in East Africa and in North Africa Wherever our custom ers have production sites we need to be present as well Besides direct shipments to car manufacturers the automotive aftermarket is an im portant business sector However we not only see opportunities in the automotive market but also in other 3 QUESTIONS infrastructural areas from rail tech nology agriculture energy supply and oil production to road bridge and harbor construction Africa has been regarded as the world s last major growth market for a long time but many nation al economies continue to be cri sis stricken Even South Africa is unable to guarantee electric power supply by its own grid When will the upswing come We shouldn t forget that Africa con sists of 54 countries If you want to be successful in Africa as a compa ny you need to pursue a focused approach concentrating on specific markets products and customers Our focus countries include Nigeria Algeria Morocco Kenya Ghana and Ethiopia In spite of the current elec tricity crisis South Africa as a heavy weight on the continent is included as well In addition it s an important location with a long tradition for the German car industry lot can be achieved Kariuki feels Even though transpor tation is just one of many issues on the continent he s convinced that they can be tackled Problems facing the developing world will be solved by those staring out of windows and seeing problems then deciding to do something What are Schaeffler s plans for Africa We want to extend and strengthen our commitment on the continent The reason is that our previous activ ities are not in line with the opportu nities that present themselves in Af rica By the end of the century about 4 billion people will be living on the continent There will be numerous African contrasts a young businessman in Cape Town s Township and the business center of Rwanda s capital Kigali towering above a deprived area of the city THE AUTHOR Shortly after Nelson Mandela s election as the first black president of South Africa author Claudia Bröll went to the Cape for the first time The African continent has captivated her ever since Particularly the success stories of young entrepreneurs keep fascinating her For eleven years she s been living in South Africa and writes about the continent s economy outlook 89

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