the Bio Hybrid belongs to this category Simon Opel has extensive simulation tests run on the computer Offset im pact vibration tests vehicle dynamics curb crossings and stress tests of individual components every element is put through its paces countless times In this respect the Bio Hybrid is more of an automobile than a pedelec As a Schaeffler subsidiary we have a responsibility We have to put safe vehicles on the road says Opel The Bio Hybrid is intended to clearly stand out from the com petition as a benchmark both in terms of technology and quality The team doesn t mind that consequently the vehicle it s pinning its hopes on may hit the market a lit tle later than the competition Quality is more important than speed Opel promises Challenge 3 establishing a new market segment The third playing field on which the Bio Hybrid squad has to prove its prowess is introducing this new vehicle category to the markets Secretly its makers are hoping that Bio Hybrid will become no less than a syn onym for this vehicle category like Kleenex for tissues or Pritt Sticks for glue sticks But where are the mar kets What customer segments could should be target ed Strategist Patrick Seidel points out To achieve the targeted production volumes the Bio Hybrid shouldn t address a niche group but a broad customer segment hotels and delivery services sharing companies trades people or commuters This is also the reason behind a Passenger and a Cargo version The Bio Hybrid is planned to embark on its success journey initially in Eu rope logically and preferably in big cities suffering from congestion and primarily serving the business to busi ness segment This has the advantage of facilitating sales and support which can be managed more central ly in this way For the business to consumer segment a close knit network has to be established first Initial ideas for this already exist as well Half of the car deal erships contacted in a survey indicated that they could imagine selling the Bio Hybrid However its makers are receptive to sales and support partners also from other sectors and are even actively looking for them Pricing is another key aspect The price is oriented to the competition says CEO Vollnhals Electrified car go bikes today cost between 8 000 and with integrated cargo boxes 15 000 euros The Bio Hybrid is planned to be priced in between In return the customer will re ceive an innovative vehicle featuring sophisticated tech nology and styling that easily connects with digital worlds Plus on request the car that isn t a car will even be fitted with doors The tires are custom made Rim size 24 inches Length width height 2 180 2 595 855 1 530 mm 7 15 8 51 2 8 5 0 ft Cargo Display or hooked up smartphone Wi Fi GPS Bluetooth and 4G turn the Bio Hybrid into a digital platform Styling is a key consideration for the Bio Hybrid Muscle power paired with electric assistance Two electric motors on the rear wheels deliver output of 250 watts Top speed electrically assisted 25 km h 15 5 mph The purpose developed battery offers 50 km 31 mi of range 100 km 62 mi with second battery outlook 97

Vorschau Schaeffler tomorrow 01-2019 EN Seite 97
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