aggressively insist on them 75 percent of young employees belonging to Generation Z birth year 1997 and younger are eager to assume diverse roles according to a McKinsey report knowing full well that this kind of job hopping requires life long learning which is another idea proposed by New Work mastermind Bergmann Only continuous ed ucation and training empowers people to flexibly adjust to new working conditions and demands New Work makes employers sexy Apropos career starters on the job market an ag ile organizational structure with a flat hierarchy and an open innovation culture has the effect of a neon sign on young people who want to make a difference This aspect should not be underrat ed because in times of skills shortage especially graduates of STEM programs can increasingly pick and choose their employers Consequently com panies have to come up with quite a bit to attract the best brains An appealing workspace environment is one of these attractions and New Work provides guid ance in this area too Other important criteria in clude an IT structure that s as open as possible and allows all stakeholders to access all data See ing feeling thinking talking acting everything will be different in the new professional world or as New Work inventor Frithjof Bergmann puts it New Work means that we can experience and perceive work in completely different ways than before and have to prepare for this fundamental difference out such flexible work scheduling and employment models New Work experts also frequently use the portmanteau flexicurity for a concept of labor market policy that s designed to enable the neces sary flexibility of work while guaranteeing job secu rity Breaking through entrenched ways of thinking also requires courage plus plenty of persuading At the Berlin based innovation consultancy Par take the firm s founder Dr Hans Jürgen Erbel dinger is already granting his staff an extremely large degree of freedom from day one all employ ees can personally select the topics they d like to work on and may even initiate projects of their own The only condition is that they find peers to support their ideas If they manage to do so this is regarded as an adequate quality characteristic to pursue and drive any idea no matter what kind If not the project is discontinued Obviously such a high degree of freedom cannot be implemented in all companies as easily as in a creative agency plus it doesn t find favor with all employees It s not uncommon for project respon sibility to be perceived as a burden Some people reject the concept of proposing ideas and job con tent within the team or to higher organizational levels They prefer executing the boss s decisions However modern job concepts are highly popu lar particularly with career starters Flexible work schedules higher project responsibility the op portunity to regularly work from home or to take sabbaticals Candidates often address these as pects as early as in job interviews and may even 55 Here and now

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