Since the invention of the cage guided needle roller bearing by the company s founder Dr Ing E h Georg Schaeffl er the world and Schaeffl er as a company have massively changed and reinvented themselves over and over while a pivotal component has consistent ly been part of the process motion We ve always been a company that has driven technological progress and that s what we ll con tinue to be says Klaus Rosenfeld CEO of Schaeffl er AG The objec tive of this campaign is to visualize what we stand for and to clearly communicate that Schaeffl er is a strong company A company with a strong brand A brand that makes the diff erence The campaign is centered on the idea of Green makes the diff er ence displaying in a symbolic way that Schaeffl er is a pioneer of motion Based on this concept the campaign features visuals de signed to surprise and inspire viewers while showing Schaeffl er s pio neer ing spirit Nadja Lemke the marketing executive at Schaeffl er who is re spon sible for the campaign outlines its objectives It s important that we elevate our brand to the next level of communication By pursuing this path we concentrate the messages of the Schaeffl er brand and ensure that it s positioned with even greater clarity going forward Schaeffl er s message addresses not only existing customers and pros pects Another key aspect of the campaign is to position Schaeffl er as an attractive forward focused employer for potential employees By Volker Paulun Viewers won t immediately associate every visual with Schaeffl er But thinking out of the box was already successfully practiced by the company s founder Georg Schaeffl er The objective of this campaign is to visualize what we stand for and to clearly communicate that Schaeffl er is a strong company A company with a strong brand A brand that makes the diff erence Klaus Rosenfeld Chief Executive Offi cer of Schaeffl er AG 63 Here and now

Vorschau Schaeffler tomorrow 02-2020 EN Seite 63
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